Penguin on Vinyl

Penguin will pave the way for a new, yet nostalgic form of storytelling and book collecting by creating a collection of LP audiobooks that can be displayed and shared.

*D&AD Submission 2023*

Audio Collection
From the page to the turntable, we’re releasing a collection of audiobooks on vinyl. Located on each sleeve is a QR code that provides access to a downloadable copy so you can listen on any device. 

The introduction of LP’s gives Penguin the opportunity to expand into other audio modalities.

Website Update
People will be able to find exclusive products drops on the Penguin website.
AD: Grace Hudson
Co-CW:  Nina Stitt
Strategist:  Emily Day
XD: Nica Mendoza