Carvana
Take The WheelCarvana is an entirely online marketplace (in the US) where you can buy and sell cars without ever needing to step foot in a lot.
When you shop on Carvana, you’ve already done your research, you feel confident, and you definitely don’t need a sleazy old car saleman questioning your choices.
By modernizing the whole process, Carvana is putting you back in the driver’s seat of your own car buying experience.
When you shop on Carvana, you’ve already done your research, you feel confident, and you definitely don’t need a sleazy old car saleman questioning your choices.
By modernizing the whole process, Carvana is putting you back in the driver’s seat of your own car buying experience.
Stunt
Usually you only see reviews online.
As a stunt, we had Carvana take control and release a fleet of cars wrapped in pure Carvana consumer confidence.
As a stunt, we had Carvana take control and release a fleet of cars wrapped in pure Carvana consumer confidence.
Giveaway
New Carvana buyers will get some top notch bumper stickers to show off.
Out-Of-Home
Experiential
Carvana already has those wild towers, so
we took full advantage. And the best part? Consumers stay in the driver’s seat by voting on who they want to see perform!
Social Motion
And always remember...
Art Direction: Alex Fried & Alyssa Moreno
Strategy: Kennedy Thompson & Allison Fitzgerald
Co-writer: Christina Williams